Being the founder of a startup during an economic slowdown / recession can be tough. Here are a few lessons learned from such periods in the past

The relationship between a direct to consumer (DTC) brand and horizontal e-commerce marketplaces is an uneasy one. How should a brand navigate it?

If one had to write a poem about the struggles of a typical Indian founder, how would it look like?

Indian e-commerce customers have gone through rapid evolution – but there is a lot that is beneath the surface. What has impacted their behaviour and where do they go from here?

Here’s the story behind the conceptualization and planning of the Wakefit sleep internship campaign – one of the most viral online campaigns of 2019-2020

Venture debt is a relatively new funding option for startups – here’s a comprehensive view on when to take venture debt and when to avoid it

Millennials form over 1/3 of the Indian population but they have very unique characteristics. What are the implications for marketers targeting them?

Building a direct-to-consumer (D2C) brand in India comes with its own set of unique problems & opportunities that are different from the rest of the world