What is going wrong with the Indian unicorns? Could there be a fundamentally incorrect assumption about winner takes all market?
Category: Analysis
An in-depth analysis of the Housing.com Lookup marketing campaign with an estimated spend of INR 120 crore and whether it was a good use of the marketing budget
Multi-billion dollar valuations for Indian startups might be applauded by the popular media, but what are the fundamentals on which these valuations are based on? Are there any pitfalls of enjoying such numbers?
All major e-commerce firms are going all out in terms of marketing spend in search of growth. But will this growth at all costs mindset cause problems in the near future?
Alibaba has been quietly but aggressively investing in US startups as a way to gain a foothold in the market. Which startups has it acquired and why is it following this strategy?
A detailed compilation of all the major milestones of the Indian e-commerce ecosystem from inception
Chat is ubiquitous now. But how did the messaging apps come into being and what has been their evolution? Where are we headed from here on?