Building a direct-to-consumer (D2C) brand in India comes with its own set of unique problems & opportunities that are different from the rest of the world
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At Wakefit, everything we do is viewed through the customer lens. Something we are learning to do even at a few lakh shipped products every month. Here’s how we do it
Startup accelerators often underestimate the value of partnerships in bringing about success to their portfolio. Here’s a look at the most important partnerships
Most new corporate startup accelerators make the same mistakes during conceptualization & operations. Here’s a compelling list of mistakes to avoid
Current models of so-called mentors advising startups is broken in many ways. Here’s a look at a framework to choose the right mentor for your startup
If you aren’t passionate, even being good at your work will not get you very far. Truly magical creations require something else altogether
An in-depth analysis of the Housing.com Lookup marketing campaign with an estimated spend of INR 120 crore and whether it was a good use of the marketing budget
Every entrepreneur believes that her startup is completely unique and peerless. Sure, this is important to believe – but what problems will it cause?
Choosing the right metric to track can have a long term impact on how your team behaves and what it strives to achieve. See how to find and track things that matter
How many times have you felt that you’d have been successful, if only you had a key enabler. Do you know why we feel so? And how to avoid falling into the ‘dependency trap’?